Why handmade?
Why buy handmade? 4
4. You are directly impacting the person you are buying from.
This is true of any small business. Your money from your purchases is going towards the single mom, the college student, or the pair of friends who opened a business together. I mentioned before that it’s easier for a handmade business owner to visualize their customer. In the same way, it’s easier for you as a buyer to visualize the maker of the product, which makes the purchase more personal. It’s like your money is going to your neighbors instead of to a corporate office. And at the same time, you are getting a cool handmade product out of it; so it’s a win-win!
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